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Superstrate
Ask SuperstratePrivacy and data handling

Website conversion. Business intelligence.

Superstrate

Make your business easier to find
and easier to choose.

Superstrate helps search and AI systems understand your business, and helps visitors find what they need and book through a supported system. Their questions show you what people want, with the evidence to act on.

Ask SuperstrateRequest a demo

What can Superstrate do for

Superstrate makes your business information easier for search and AI systems to understand. When people arrive, your website is ready to help them. It helps them work through a decision, answering their questions by text or voice. It shows them the relevant information by taking them to the right page. It helps them complete a booking through a supported system.

Make your business information easier to interpret.Explore feature — Make your business information easier to interpret (opens in a new tab)
Make your business information easier to interpret.Explore feature — Make your business information easier to interpret (opens in a new tab)
Install it on your existing website.Explore feature — Install it on your existing website (opens in a new tab)
Let people type or speak.Explore feature — Let people type or speak (opens in a new tab)Illustrative scenario
Take visitors to the relevant page.Explore feature — Take visitors to the relevant page (opens in a new tab)Illustrative scenario
Check availability and complete a booking.Explore feature — Check availability and complete a booking (opens in a new tab)Illustrative scenarioSample data

You see what their interest reveals. A recurring question can expose something your website hasn’t explained. Repeated requests can point to a service worth exploring. Your dashboard connects those patterns to the interactions behind them. That gives your team evidence to act on.

Explore feature — Understand what people are weighing up (opens in a new tab)
Explore feature — Turn unanswered questions into useful answers (opens in a new tab)
Explore feature — Spot requests worth a closer look (opens in a new tab)
Explore feature — Follow changes in demand (opens in a new tab)
Explore feature — Read the evidence behind a finding (opens in a new tab)
Explore feature — Manage the resulting enquiries and bookings (opens in a new tab)
Explore feature — See the results at a glance (opens in a new tab)

BEFORE THEY REACH YOUR WEBSITE

Give Search and AI a clearer picture of your business.

Your next client may ask AI to compare their options before visiting a single website. Clear, accessible information about your business matters at that first moment of consideration.

Superstrate turns your approved business knowledge into information search engines and AI can read and use. Your dashboard assesses how well your website supports that discovery, showing what needs attention and why, so your team knows where to focus its next improvement.

FROM CONSIDERATION TO COMMITMENT

Help people move from “this looks right” to “let’s book.”

A visitor may like what you offer and still be unsure which service to choose or what happens next. Superstrate helps them work through those questions using your business knowledge, taking them to the relevant page when they need to explore further.

When they’re ready, it can complete a booking through a supported booking system. When they need your team, it captures their enquiry with the context they’ve shared, so you can pick up where they left off.

YOU SET THE BOUNDARIES

Your business.
Your knowledge.
Your rules.

You decide what Superstrate should know, which actions it can take, and when your team should step in. Its role is shaped around how your business works.

When visitor questions reveal something missing from its knowledge, your team can review and approve new answers before they’re used. You can build on what your website learns while keeping control of what it says and does.

PERSONAL INFORMATION, HANDLED WITH CARE

Privacy built into the way your website works.

When a visitor shares contact details for an enquiry or booking, Superstrate can collect them through protected fields on screen. Those entries reach the systems handling their request without passing through the AI language model.

Superstrate does not store recordings of visitors’ voices. Your business has controls to manage retained interaction records and respond to requests for access or deletion.

Explore our approach to privacy

WHO IT’S FOR

Built for businesses people choose carefully.

People come to your website looking for the details they need to make a decision. They explore your offering, compare their options and may return several times before they feel ready to take the next step.

If your website attracts regular interest and people rely on it to decide whether to choose your business, Superstrate is built for you. It helps them move towards a decision while helping your team understand what they need and where opportunities are being missed.

Ask Superstrate directly.

Superstrate is running on this website. Ask it about the product and try it for yourself.

To explore the business dashboard and the information it captures, request a demo with us.

Ask SuperstrateRequest a demo